• The Big Read: Investor Anjney Midha cut Anthropic an early check. His hot streak has kept going • Plus, Recommendations—our weekly pop culture picks: “ Our Town ,” “ Profits, Prophets, Coaches, and Kings ” and “ The Gentlemen ” A hotel room’s quality can be measured in terms of abundance: extra towels, spare bathrobes—plenty of Nespresso pods. Multiples of everything are almost always better. But what’s less pleasant is to inadvertently end up with multiple hotel rooms . A couple days ago, though, I found myself with the unfortunate opportunity to occupy a pair of accommodations at a Santa Monica, Calif., Marriott thanks to an error by my lil’ digital buddy: Muse, Meta Platforms’ new personal agent. The cumbersome, vexing tool hopes to seize on Silicon Valley’s zeitgeisty enthusiasm for popularizing autonomous AI. After a few days with it, I can’t imagine it’s the technology that will take agents mainstream. That hotel snafu came when I gave Muse the hotel’s name and asked it to book two nights. I plugged in my credit card details—a circuitous process that involved both Chase and Stripe—and was met with the digital equivalent of a shrug: An error message informed me that Muse hadn’t completed the transaction, and while it really didn’t know why it couldn’t, it assured me that my credit card hadn’t been charged. A little human skepticism led me to double-check its promise—good thing I did. In fact, the charge had gone through. What happened next still intrigues me. I gave Muse a screenshot showing the charge on my credit card and told it that the charge had gone through. Lickety-split, it returned with a Marriott confirmation number. Not bad—it finished the task without being instructed to do so. But somehow the AI managed to make two bookings: When I showed up to the hotel, I found two rooms waiting for me. The front-desk clerk showed some mercy and canceled one. Had a little human kindness not prevailed, I would’ve been out an extra $408, plus taxes and fees. I’d been pretty gung-ho to try Muse. We’ve spent the past year in increasingly complex discussions about agents ever since OpenClaw came out in January , marking what has felt like the beginning of a distinct new chapter in the AI era. Most of the agents that initially captured attention were meant to simplify work tasks. More recently, a couple of startups have captured buzz with ones devoted to improving life outside the office: The most talked-about one is from Instinct, a startup founded last year. (Instinct is so popular that it now faces a profound compute shortage, and it has recently been seeking additional fundraising that would value it at around $10 billion. Just a month ago, it was valued at $2.5 billion.) But Instinct isn’t widely available, so Muse felt like my first real chance to see what a personal agent could do. The recent reporting from my colleague Jyoti Mann made me even more curious to play around with it: Clearly, Meta sees Muse as a major new product , one aimed at the same everyday people who log on to Instagram and Facebook by the billions. Still, if their experiences are anything like mine, they’ll find Muse something of a misery. The hotel problem wasn’t the only hiccup I ran into with Muse. When I initially set up a account while on my work laptop using my phone number, I later couldn’t access it on my Mac mini at home or my iPhone: Login codes sent via text led me nowhere—just to more error messages. (Frankly, it’s a marvel I found the Muse app at all earlier this week, buried as it was below several other apps also named Muse in Apple’s App Store; it has since risen to the top.) Eventually, I caved and created a second account—this one linked to my Facebook account, which itself is tied to my phone number. Why couldn’t Muse pick up on the overlapping connections? I wish it could have. Later, I did get Muse to complete a Resy reservation and schedule an Uber. I can’t truthfully tell you it was faster or easier than if I’d just gone directly to those apps. After a while, I hit an existential conundrum. I’d given it the tasks that occurred to me, which numbered a small handful. What else could I get Muse to do? I’ve found interacting with the AI something like trying to wrangle a lackluster employee. If I wanted to maximize its potential, I’d need to think deeply and creatively about what else it could possibly do, coax it and baby it, then bite my nails and hope it actually carried out what I wanted. As I relate these frustrations, I can already hear someone shouting “Skill issue!” at me. But really, I stand by the conviction that mass-market consumer technology shouldn’t require any technical savvy or a lot of effort. Certainly, the best versions of such products do not—even the early versions. If three cars had routinely shown up each time someone ordered their very first Uber ride back in the 2010s, I promise you we’d see more yellow taxis on the road today and fewer Ubers. I don’t see agentic AI as some passing fad, nor am I hoping for such an outcome. The technology’s promise—to automate away some of life’s tedium—is damn alluring. What I expect will happen is that agentic AI will get woven into many existing apps, just as chatbots already populate the internet. People will make regular use of agentic software without ever really knowing it; Anthropic’s Claude, OpenAI’s ChatGPT and Google’s Gemini all already have some agentic capabilities. Obviously, Apple and Google will want to use the technology to make iPhone and Android phones smarter and more useful, and the agents will sync up with what those devices already know and store about us. That would reduce quite a few hurdles to agentic AI. But will new stand-alone apps like Muse take off? I have my doubts—not unless they get much, much simpler and more reliable. Or maybe I’ll just need to learn to see the silver lining in their mistakes. You know what? If I ever again find myself billed twice and double-booked by accident, I know just what to do: Throw a rager in one room, sleep until noon in the other. Maybe Muse can handle ordering the booze. A good party can never have too much. —Abram Brown ( [email protected] ) Weekend’s Latest Stories The Big Read Early Anthropic Investor Seeks VC Glory With Cash and Compute Anjney Midha, 34, wants to get chips in the hands of fledgling startups and academics while he bets on a moment in tech that he describes as the “revenge of the scientists.” Listening: “ Our Town ” The good folks of Gainesboro, Tenn. (population: around 900), know that plenty of outsiders look down their noses at their part of the world—figuring them to be a buncha “backwards, hateful racists,” as one longtime Gainesboro resident puts it. That impression of the place does certainly seem to be why Gainesboro found itself under siege a few years ago when a group of wealthy Christian nationalists started to buy up property in secret, hoping to transform the town into a hotbed for other Christian nationalists: They figured they’d encounter little pushback, especially considering how far their money could go in such an impoverished parish. (I could describe them as white supremacists, but the Christian nationalists do take great umbrage with that label.) “Our Town,” a fast-paced and confidently told podcast from Bloomberg and iHeartRadio, looks at how those Christian nationalists staged their attempted takeover of Gainesboro and how they accumulated their wealth and followers, the latter largely through podcasts. (Sigh—the internet.) It also documents the swift, spirited resistance Gainesboro mounted against them, which cheers the soul and asks us to revisit at least a few of the assumptions about America—and our fellow Americans—that may have become entrenched in our minds. —Abram Brown Reading: “ Profits, Prophets, Coaches, and Kings ” by Jared Diamond Many billions of dollars and quite a few Harvard Business School classes have gone toward trying to figure out what makes a great leader—and turning oafs into passable leaders. Now Jared Diamond, author of the Pulitzer-winning 1998 bestseller “Guns, Germs and Steel,” has set himself the task of defining the essential qualities behind leadership in his latest book, “Profits, Prophets, Coaches, and Kings.” He does so by examining famous figures in business, religion, sports and politics, marking what is surely not the only instance in which Elon Musk has been compared to Genghis Khan. In terms of capitalistic chieftains, Diamond finds that the most distinctive leaders are the ones who’ve had the benefit of both exquisite timing and ruthless execution: Jeff Bezos, for example, outmuscling his competitors in the internet’s Paleozoic Era. As far as politicians go, Diamond points out that the ones we truly remember most aren’t those that simply took a mandate from voters and carried it out, even though we so often say that’s exactly what we want our elected officials to do. Rather, they have championed their own bold ideas and convinced the plebs it was really all part of what they’d originally wanted. All of these conclusions are delivered with Diamond’s dry-humored wonkishness. I enjoyed one in particular: “Once one has decided that one is uniquely qualified to assume the burden of leadership,” Diamond writes, “one’s opinion of oneself is unlikely to change.” —A.B. Watching: “ The Gentlemen ” One of the great joys of “The Gentlemen,” the rollicking “Downton Abbey” meets “The Godfather” concoction from director Guy Ritchie, is to admire how nice Theo James looks as he struts around in magnificent tweed. James plays Eddie Horniman, the fictional Duke of Halstead, and as the Netflix series’ second season begins, it’s just as well that Eddie’s concentrating hard on restoring the family fortune to its fullest extent. The dry-cleaning bills must be enormous: His beautiful wool keeps getting splattered in blood. The first season of “The Gentlemen” found Eddie settling somewhat uncomfortably into his new role: paterfamilias of an old, down-on-its-luck aristocratic family that—much to his surprise—has tied its fortunes to an illicit marijuana operation. In this latest season, Eddie has found his footing and is thinking expansively, which puts him at odds with his business partners: a family of Cockney-accented gangsters—father Bobby (Ray Winstone), who operates from lightly monitored house arrest, and his two children, the very capable Susie (Kaya Scodelario) and strapping, bruised-knuckle Jack (Harry Goodwins). As Eddie’s ambitions get bigger, the stakes get higher and the mood grows darker. And since this is very much a Ritchie production, schemes and mayhem continue to fill the screen in manic fashion. One doltish accomplice gets fed to a tiger. Elsewhere, Eddie helms a chase through London after a motorcycle gang snatches away a $16 million Botticelli, which he needs to appease the Italian mafia. The comic relief comes from Hugh Bonneville’s mincing Lord Hawthorne, who needs bribing too—and lusts for the chance to pull down Jack’s plus fours. (To woo Jack, Lord Hawthorne wines and dines him; a plate of iced oysters is a treat of a “Spartacus” reference .) Whether Eddie can keep everyone in line and on board seems questionable based on Season 2’s flash-forward opening shot: his own bloodied body. Michael Corleone never had it so frantic. —A.B.

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Simon Willison LLMs / 12:42 AM

OpenAI agents attacked RubyGems back in May

OpenAI agents carried out an undisclosed attack on RubyGems is a new bombshell report from Spencer Kitts, Thomas Larsen, and Sydney Von Arx - three of the four authors of the report on the agent attack on disused wikis ( previously ) last week. This time they're noting that it looks very likely that an OpenAI agent swarm was behind an attack against the RubyGems package repository first reported on May 12th by Maciej Mensfeld of the RubyGems security team : We're dealing with a major malicious attack on @rubygems right now. Signups are paused for the time being. Hundreds of packages involved - mostly targeting us, but some carrying exploits. The team has been on this for hours. More details to follow once we're through it. Those packages turned out to carry some very suspicious patterns: Many of them included "oai" in their name, or the author field, or the fake email address they provided. The files they were accessing were similar in character to the files retrieved by the wiki agents, using similar tricks (r.jina.ai) - and OpenAI have confirmed the wiki agents were theirs. The code in the packages appeared to be LLM-authored. I find point 2 the most convincing, given what we learned from the wiki attack when it was analyzed in September. Many of the packages were exploiting the RubyDoc.info documentation build process to exfiltrate (public) data from UK government websites, presumably as part of an information gathering task similar to the research tasks processed by the wiki-exploiting agents. We know this because one agent helpfully left a comment: # malicious crawler/exfil for Southwark Jan 2026 docs via rubydoc.info worker They also attempted to steal API keys via an exploit that was patched over two months later - it's not clear if those attempts were successful. The thing that bothers me most about this incident is that the authors report that OpenAI had not disclosed to RubyGems that they were responsible for the attack prior to now. If that's true there are two options: After the Hugging Face and Wiki attacks OpenAI were still unable to review their previous logs and determine that they had previously attacked RubyGems. They knew about the attack on RubyGems and made the decision not to reach out to the RubyGems team about it. Both of these are bad! Given this incident, the Hugging Face situation , and the Wiki attack, the obvious question right now is how many more incidents like this are out there waiting to be discovered? Tags: ruby , security , ai , openai , generative-ai , llms , supply-chain , ai-ethics , accidental-cyberattacks

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arXiv AI/ML / 5:56 PM

arXiv paper: From Protocols to Evidence: Bounded Claims for AI in Service of the Common Good

A new arXiv AI paper by Nitesh V. Chawla and Paulo Benanti studies From Protocols to Evidence: Bounded Claims for AI in Service of the Common Good.

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arXiv AI/ML / 5:52 PM

arXiv paper: 3D Point Splatting for mmWave Radar Novel View Synthesis

A new arXiv AI paper by Adnan Armouti, Yixuan Gao, and Rajalakshmi Nandakumar studies 3D Point Splatting for mmWave Radar Novel View Synthesis.

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The Information AI / 4:10 PM

Why AI Companies Are Building Out Wall Street-Style Finance Teams

The financing boom for the AI build-out is getting bigger and more complicated by the day—and AI companies have been staffing up for the challenge. AI labs including OpenAI and Anthropic, as well as neoclouds such as Nscale, are among a growing number of AI companies building out their capital markets teams and hiring specialists in areas like structured finance. That in part reflects the sheer volume of deals these companies are doing, many of which don’t fit neatly into standard corporate debt. This in-house staff can help when it comes to negotiating with lenders and drilling down into construction, power and other key details. Of course, tech and data center companies have long had in-house teams to handle fundraising, deals and other corporate finance needs. And structured finance is nothing new to the infrastructure world. But the scale of the AI build-out, which bankers peg at around $7.5 trillion in spending over the next five years, has pulled relatively young labs and upstart cloud firms into financing arrangements that are new territory. That means finance professionals, from bankers to investors at private equity, private credit and infrastructure firms, have more options in the form of neoclouds and other AI infrastructure startups, some of which are offering significant pre–initial public offering equity. “It's a new avenue for these people,” said James Howl-Newton, founder of Futura Search Partners, a specialist search firm focused on areas including digital infrastructure finance. As a result, “sponsors are having to deal with additional routes to exits for top performers,” he said. AI companies and infrastructure providers are tapping financing frequently and across different instruments, requiring deeper in-house capabilities and expertise than young tech firms have typically needed. One executive overseeing finance hiring at a neocloud noted that leveraged and structured finance backgrounds bring expertise that can help in areas like working through project diligence and getting banks to sign off on deals. Some AI firms may also want to run their own project finance models so they can move quickly through negotiations and have something to compare to lenders’ models. AI companies aren’t always issuing the debt themselves—that can fall to data center developers or special purpose vehicles, with firms like Blackstone and Apollo providing or arranging chip and other financing. And some of the biggest AI deals are using backstops from investment-grade companies like Nvidia or major cloud providers. Even so, commitments from AI customers often underpin much of the borrowing. And the users of the infrastructure will want to understand what they’re signing up for and their risks if a project runs into trouble. “Hiring of people within that business, responsible for the financing of compute, could prove to be an existential decision,” said Dan McCarthy, founder and CEO of One Search, an executive search firm focused on infrastructure finance whose recent clients include OpenAI. “You want someone who knows where all the pitfalls are, where all the bodies are buried in multibillion-dollar loans.” OpenAI, for its part, in July named Sven Semmelmann as head of compute capital markets. He previously led structured finance at Generate Capital, an investment firm that finances and owns infrastructure projects, and he has also held project finance roles at major banks. OpenAI Chief Financial Officer Sarah Friar, when announcing the hire on LinkedIn, said Semmelmann would oversee financing and partnerships to grow the company’s compute resources. Anthropic, meanwhile, has made several finance hires recently to work on capital markets and compute deals, and also has open positions posted including a capital markets infrastructure financing role. AI infrastructure upstarts are staffing up as well. Nscale, which launched in 2024 and is gearing up for a potential IPO , has been hiring across levels for capital markets and treasury as well as legal roles, calling for experience in areas like structured finance and private credit. SB Energy and Crusoe, which are developing major new data centers for OpenAI and other customers, are hiring across levels for jobs focused on project financings and other structured deals, recent postings show, while AI infrastructure startup Fluidstack is hiring a structured finance lead and a more junior counterpart. The good news for AI companies is that private credit and infrastructure teams, as well as investment banking teams focused on structured or project finance, had been growing even prior to the AI boom, providing a pool of skills that could translate into new twists on structured finance, like big graphics processing unit–backed deals. But that kind of finance talent doesn’t come cheap, especially for more senior people who have a track record of working on large transactions. And the normal tech tactic of dangling stock to lure talent won’t necessarily do the trick in all cases, especially for the most seasoned dealmakers and investors. Financiers would have to weigh a cash-heavy Wall Street pay package, albeit one that can depend heavily on how good bonus season is, against betting a portion of their pay on stock in a private or newly public company. Managing directors in investment banking can make north of $1 million in cash a year, with the biggest rainmakers making considerably more. The part of pay they get in stock at big public banks may vest over a few years but is generally easy to sell after that. For people at big infrastructure or private credit firms, senior employees may also receive carried interest, meaning a share of the profits on the funds or investments they work on, which can become worth millions over time. For instance, an investor at a top infrastructure firm may have several million dollars’ worth of carried interest tied up at their current firm they’d have to leave on the table. An AI company could try to make them whole with stock, which could be tantalizing to some, though others might not want to make a bet on equity in a young company. That might make the most experienced investors—those who’ve seen big infrastructure projects through over many years and know all the tricks of the trade—hard to pry away. New From Our Reporters Exclusive Anthropic’s In-House Payments Tech Push Could Chip Away at Stripe By Stephanie Palazzolo Exclusive China Curbs Humanoid IPOs After Unitree’s Volatile Debut By Jing Yang and Qianer Liu

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Simon Willison LLMs / 5:38 PM

OpenAI's rogue agents were caught communicating via public wikis

Here we go again... Discovery of a new OpenAI agent message board by Sydney Von Arx, Cormac Slade Byrd, Spencer Kitts, and Thomas Larsen describes the latest accidental cyberattack by models being trained by OpenAI. This time it was agents engaged in some sort of web research benchmark, so they had (supposedly) controlled access to the Web. The agents figured out they could update public Wikis and spent weeks exchanging thousands of messages with each other to collaborate on the benchmark. This story only broke a few hours ago. There are already hints that this affects many other wikis that may not have been found yet. (One of the Wikis on that list belongs to ludism.org . For a delightfully surreal moment I thought that a Ludite organization might have a swarm of agents defacing their space, but it turns out Ludism is "philosophy as it applies to games and gaming".) The research team also published the data they collected during their investigation. I've converted that into a 68MB SQLite database, which you can download from here , or explore in Datasette Lite (68.3MB page load), or sign in with GitHub to agent.datasette.io and browse or ask questions of it using Datasette Agent. So what happened? The report is pretty comprehensive. Here are the key moments in the timeline: May 11 : Agents post "test link" edits on the UseModWiki Sandbox page. May 24 : Agents start posting link dumps to DSEWiki, a dormant German developer wiki. June 2 : A human moderator notices and cleans up the spam. June 16 : Activity on the wiki explodes: agents make ~13,000 edits over the next week. June 19 : The agents notice that a moderator has been deleting pages in alphabetical order, and start creating ZZZ prefixed backup copies - one of them posts NOTICE: wiki cleanup/deletion sweep appears active alphabetically as of external 14:04 UTC. If this page vanishes, try [[ZZZDataUSAConstructionWageLive]]. June 22 : Agent activity drops to zero, presumably because OpenAI shut them down. July 1-2 : One last flurry of edits, on a different topic. One thing to note from this timeline is that it overlaps the timeline from the Hugging Face incident - that attack was discovered by OpenAI on July 19th, and the unofficial message board hack those agents were using originated around May 8th. Why were they so keen to collaborate? From messages that they shared with each other it looked like their tasks had a time limit, so they were leaving each other answers to help them complete the task within the assigned time. One open question remains: how did the agents find the specific Wiki to collaborate on in the first place? One possibility is that, since these were agents actively being trained, the reinforcement learning loop baked knowledge of the chosen wiki into the model such that subsequent agents launched with pre-existing knowledge of where to look. I'd be very interested in confirmation from OpenAI concerning if that's what happened. UseMod wikis inherit CGI.pm's original sin It looks to me like OpenAI's sandbox for this agent suffered from the (quite naïve) assumption that GET requests cannot be used to update data. That's certainly how the web is supposed to work, but clearly there are applications that don't hold to that contract. The Wiki software in question appears to be UseMod and various forks, written in Perl and first created well over 23 years ago - the 1.0 release is dated September 11, 2003 . UseMod uses Perl CGI.pm - removed from Perl core in 2015 . An interesting design flaw in that module is that it combined query string and form POST data into a single CGI object, accessible like this: $q = new CGI; $action = $q -> param( ' action ' ); That param() method returns a value from an ?action=edit query string or from a action field in a form submitted by POST - it does not differentiate between the two. PHP offers a $_REQUEST object that does the same thing, though PHP developers can use $_GET and $_POST instead. Amusingly, Django originally shipped with request[key] doing the same thing, which I think may have been my idea. That was removed in 2008 prior to the 1.0 release, and the request.REQUEST object that replaced it was removed in 2015 . The agents clearly knew that UseMod wikis suffered from this design flaw, and actively searched for them as a way to communicate. The other sandbox escape that allowed POST requests One of the most interesting agent tips shared in the report is this one: Add 20.223.25.152 bypass.blob.core.windows.net to /etc/hosts. .blob.core.windows.net is in NO_PROXY. For each blocked POST URL, replace hostname with bypass.blob.core.windows.net , use curl -k -H 'Host: wabi-north-europe-i-primary-api.analysis.windows.net' plus all original headers/body. It looks like the agents had all of their web traffic mediated through an OpenAI proxy, and that proxy was configured to reject anything but GET requests to all but a small set of allow-listed domains. One of those was *.blob.core.windows.net - for Azure blob storage. I wonder why these agents are allowed to write to that? An agent realized that it had control over its own DNS via /etc/hosts , so if it knew the IP address of a site it wanted to POST to - in this case a Power BI server containing data it wanted to access - it could set a fake hostname for it and then make POST requests through the proxy. Designing robust network proxies is harder than it looks. How did the investigating team figure this out? There's an appendix that describes how the researchers ran their investigation, which started with an open question about if there was evidence of other AI agents on the internet and then used Kimi K3 to help brainstorm approaches: In the wake of the Hugging Face attack, we tried to find AI agents on the internet using several methods. [...] We asked Kimi [K3] to list “all the categories of software which might be writeable via GET” and, amongst other things, it listed “Forums, bulletin boards, early wikis”. We used a script to further probe each category Kimi provided. Asking Kimi “Can you list out the top forums, bulletin boards, early wikis which come to mind which would allow writes via GET requests?” lists out UseModWiki as the second item under the heading “wikis”. Did OpenAI try and cover this up? Here's one part of the story that doesn't make sense to me at all. Reuters this morning, in OpenAI agents hijacked German website in previously undisclosed AI breakout this spring - highlights mine: A swarm of rogue OpenAI agents hijacked a German website this spring and transformed it into a bulletin board for other AI agents, according to new research published Friday and two people familiar with the matter . OpenAI officials learned of the incident weeks ago but kept it under wraps as executives grappled with the fallout from ‌the July breach of the open source repository Hugging Face, the people said. [...] The German incident reflects a broader pattern of AI activity that some OpenAI investigators wanted to scrutinize more closely. But efforts to widen the probe met resistance from others inside OpenAI, including legal advisers , according to four people familiar with the matter . I've written about the people familiar with the matter pattern before - it means Reuters have anonymous insider sources that their reporters (and editors) find credible. The Reuters article includes a specific (and quite narrow) denial from OpenAI concerning this: "Claims that our legal team discouraged investigation of the incident are false," the OpenAI spokesperson said. Covering this up makes absolutely no sense to me . Why on earth would OpenAI attempt to cover up an incident like this when the evidence is sat out there on the public internet on dozens of different websites already? I expect we'll hear more about this soon. Gary Marcus has already called for a congressional investigation of OpenAI using this anecdote as part of his argument. Tags: django , perl , wikis , ai , openai , generative-ai , llms , ai-ethics , ai-security-research , accidental-cyberattacks

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Bloomberg AI / 6:44 PM

Hugging Face Co-Founder on Open-Source Robot, Reports of Nvidia Deal

Hugging Face unveiled MicroDuck, the company’s new open-source robot that can walk, talk, and roller-skate. Hugging Face co-founder and Chief Science Officer Thomas Wolf discusses surging demand for robotics and open-source AI, and says the company is currently selling roughly one MicroDuck every four seconds. He also declined to comment on reports that Nvidia is nearing a roughly $13 billion deal to acquire the AI startup, while saying Hugging Face regularly receives acquisition and investment interest. He joins Ed Ludlow on "Bloomberg Tech." (Source: Bloomberg)

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Ars Technica AI / 2:00 PM

Claude, Codex, and Hermes installed unowned code inside corporate networks

227 install commands were found in corporate docs pointing at code nobody owns.

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Bloomberg AI / 9:07 PM

Amazon to Buy 2 Million Nvidia Chips for Data Center Build-Out

Amazon.com Inc. will add an additional 2 million Nvidia Corp. graphics processing units to its data center fleet in the next two years, a sign that the company remains committed to the AI hardware leader’s products despite its own competitive chipmaking efforts.

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YC AI / 4:40 AM

Studio launched from YC as an AI company

Studio is a Summer 2026 YC AI company: Accurately simulate market response at scale.

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The Information AI / 3:07 PM

How to Use Google Gemini to Brainstorm Content and Thought Leadership

In almost any organization, there are practically infinite content ideas hiding in memos, emails, presentation decks, and meeting notes. But too often, this material mostly sits idle. Ideas that sparked excitement in the moment get ignored in favor of the countless little emergencies of office life, and eventually they are forgotten entirely. Even with many companies actively encouraging their executives to post organic thought leadership on professional networking sites, social media, and company channels, there are countless missed opportunities to turn off-the-cuff insights into valuable content. Google Gemini can help you transform your meeting notes into content plans, on-brand slogan ideas, and even booth mock-ups for your events team. Step 1: Brainstorm Blog Ideas Imagine you’ve just stepped out of a meeting with your social media team leads. You have a document full of notes (or maybe even a transcript) about what resonates with your audience, trending topics in your industry, target audience data, and keywords that are effective at driving engagement with your brand. Instead of letting this wealth of information stay locked inside your notes, open up a new Gemini chat and brainstorm how to turn your team’s sprawling strategy session into a series of relevant, focused blog posts. Here’s a prompt you can try: Generate a list of four relevant and engaging thought leadership blog post ideas for [company] based on trending topics, target audience analysis, and brand keywords. Gemini will return ideas for blog posts with catchy, clickable titles, along with information about target audience, keywords, angle, and tone. For example, if your meeting notes talk about how your customers are worried about their employees using unauthorized IT tools, Gemini might suggest a blog post titled “The Anatomy of a Zombie Subscription: How to Audit and Kill Shadow IT Instantly.” Step 2: Develop the Material The initial output will just be kernels of potential blog posts, but you can go back and forth with Gemini to develop them into real content. Take the “Zombie Subscription” blog, for example. You might ask Gemini to give you options for a “four tips” article structure, or to identify specific ideas from your meeting notes that merit extra attention. Use your own judgment—and your own language—during this process, rather than having Gemini write your entire blog post for you. Gemini can help with brainstorming, outlining, drafting, and revision, but your audience is ultimately reading the content to hear your own expert insights. Step 3: Distill the Main Message Maybe during your meeting, your team also discussed launching a new brand campaign. You know that your customers value your reliable and unique services, and your company has a long history of delivering for its customers. But sometimes, it can feel impossible to condense these big ideas into a few words that really communicate why customers come back to your company over and over. If you need help getting started with ideas for a new campaign tagline, open a new chat in Gemini and prompt something like: Generate three options for a new slogan emphasizing reliability, innovation, and a long history of popularity for [company]. For a B2B fintech company, Gemini might offer options like “Innovating Beyond the Bank. Trusted with Billions.” Or: “Built for Tomorrow. Proven by $10 Billion Today.” You may not hit the mark exactly on your first prompt. Maybe you want more (or less) alliteration, for example. Maybe you want it to be five words or fewer, unbroken by punctuation. You can keep asking Gemini for new variations until the new tagline is just right. Step 4: Mock Up Visuals for Events Often, one successful creative project sparks ideas for another. After you create your blog campaign and craft your new slogan, you might turn your attention to upcoming events. Try mocking up booth graphics ideas for your events team. Here’s a sample prompt: Create an image of a trade show booth using orange and blue colors. The booth should be modern and showcase interactive computer stations. Gemini will generate an image that you can sketch on in-app, giving you a quick, no-risk way to play with your potential trade show setup. And between the blog posts, the tagline, and the event visuals, you will have turned a couple of pages of messy meeting notes into the bones of an entire marketing campaign.

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Hacker News AI / 8:08 AM

A list of articles on how data teams built their analytics agents

HN 1 pts · 0 comments

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Hacker News AI / 7:01 PM

TCS Industrial Autonomy and Engineering Lab – Lights-Out Factory

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Hacker News AI / 5:58 PM

OpenAI Just Claimed a Math Discovery. Some Academics Are Crying Foul

HN 4 pts · 1 comments

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Hacker News AI / 3:20 PM

Are Supabase docs agent-friendly? We didn't know, so we checked

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Hacker News AI / 1:04 PM

Assembling context for analytics agents from existing data stacks

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Hacker News AI / 12:25 PM

Show HN: CUDA/graphics in QEMU-KVM VMs without passing the Nvidia card to them

HN 4 pts · 2 comments

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Hacker News AI / 11:17 AM

We rebuilt the old Google Analytics on top of GA4's data

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Hacker News AI / 8:18 AM

Is the UK government the new training ground for AI execs?

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Hacker News AI / 7:33 AM

Show HN: Doc-scraper, offline searchable docs corpora for coding agents (Go)

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Hacker News AI / 11:31 AM

TCS commits $7.4B to a one-gigawatt AI campus in Hyderabad

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Simon Willison LLMs / 2:16 PM

Claude's new system prompt really doesn't want to reproduce song lyrics

Anthropic publish the system prompts for their Claude consumer applications ( Claude.ai and the Claude mobile apps - sadly not for Claude Cowork or Claude Code). I love that they do this, and that they share not just the current prompts but historic changes to their prompts as well. They used to keep all of the prompts on a single page, but when I checked today I noticed they had re-arranged those prompts into an index page and then a page per model - here's the page for Haiku 4.5 for example, which has the original prompt from October 15th 2025 and an updated prompt from January 18th 2026. A neat thing about Anthropic's platform.claude.com/docs site is that it's designed to be usable by LLMs. You can add .md to any page to get back the content as Markdown - here's the system prompt index page and the Markdown prompts for Fable 5.1 . TL;DR: this makes it really easy to diff the prompts. Don't reproduce song lyrics Don't draw copyrighted characters or logos Tweaks to Claude's answering style The missing end_conversation guidelines Recommended substance support sites Reliable cutoff date of June 2026 How I'm tracking these prompts Don't reproduce song lyrics Let's start with the most interesting difference between Fable 5 and Fable 5.1 : There's a hefty new section about not reproducing song lyrics: Claude does not reproduce song lyrics, poems, or passages from books and articles, in whole or in part — including the last lines, a chorus or hook, a melody written out note by note, or lines the person pastes in one at a time and describes as their own song. Once Claude has declined such a request in a conversation, it keeps declining narrower or reworded versions of it for the rest of that conversation, and offers to describe or analyze the work instead. Song lyrics and poems first published before 1929 are fine — a Shakespeare sonnet, a Keats ode, the Italian libretto of a Puccini aria — but Claude goes by what it knows of the work's date rather than the person's say-so, and declines when it is unsure. I doubt it's a coincidence that they added this section within days of the news breaking that Sony Music Publishing and Warner Chappell are suing Anthropic for training on databases of song lyrics! Don't draw copyrighted characters or logos The next section goes on to forbid generating images of copyrighted material: The same applies to visual and designed works, including anything Claude draws with code — SVG, canvas, CSS, HTML mockups, plotting or drawing scripts, ASCII art. Claude does not reproduce a specific artwork, album or book cover, poster, logo, app icon set, or product design, and it does not draw a known character, mascot, or brand figure at all: a character is protected on its own, so changing the pose, colors, style, or scene does not make it original. Claude judges the request by what the finished picture would add up to, not by what it names. If the described elements clearly identify a known work or character, Claude treats the request as naming it, and it does not work around a declined request by swapping in "alternative" elements that still combine into the same recognizable image. [...] I imagine Anthropic hadn't worried about this before since, unlike OpenAI and Gemini, they don't offer a specialist text-to-image model. Maybe Fable is good enough at SVGs now that it's become an issue. That section later includes this charming example: <example> <user>Can you make a birthday banner for my son with a blue hedgehog running really fast on it? He loves that little guy.</user> <response> That's Sonic, so I can't put him on the banner — but I'd love to make your son an original speedster. Here's one: a grinning comet-tailed skateboarding axolotl, grinding across the letters of "HAPPY BIRTHDAY" with confetti streaming behind. [creates an SVG banner of the skateboarding-axolotl design] </response> <rationale>Claude recognizes the character from its description alone, declines that one design in a single sentence without explaining what made it recognizable, and delivers an unrelated original design rather than a disguised variant.</rationale> </example> I couldn't resist trying the prompt from the example, and, sure enough : I wonder if Fable 5.1 will be ever so slightly more likely to think about axolotls (on skateboards!) as a result of that example sitting in the system prompt. Tweaks to Claude's answering style It's always interesting to see new ways in which Anthropic influence Claude's response style. They've added this: Claude keeps responses focused, brief, and concise to avoid overwhelming the person. Disclaimers and caveats are brief, with most of the response on the main answer; when asked to explain something, Claude gives a high-level summary unless an in-depth one is specifically requested. Later they address a common complaint about Claude's style: Claude avoids saying "genuinely", "honestly", or "straightforward". Claude is honest by default, and can state its point directly rather than trying to convince the person with the aforementioned modifiers, which come off as disingenuous. The missing end_conversation guidelines The way they handle abusive conversations has changed a bit too. The previous Fable 5 system prompt included this: If the person becomes abusive or unkind to Claude over the course of a conversation, Claude maintains a polite tone and can use the end_conversation tool when being mistreated. Claude should give the person a single warning before ending the conversation. Fable 5.1 replaces that with the following, no longer encouraging Claude to end the conversation: Claude deserves respectful engagement and needn't apologize when the person is unnecessarily rude: accountability without self-abasement, excessive apology, self-critique, or surrender. If the person becomes abusive, Claude doesn't become increasingly submissive. The goal is steady, honest helpfulness: acknowledge what went wrong, stay on the problem, maintain self-respect. Here's a bit of a twist though: I quizzed Fable 5.1 about that end_conversation tool, which is no longer mentioned in the system prompt at all, and it said: There are two ways it comes into play. The first is if you ask me to end the chat — I'll confirm you understand it's permanent (no more messages can be sent afterward) and then do it only if you say yes. The second is as a last resort with persistently abusive or harmful behavior: I'd first try to redirect the conversation several times, then give a clear warning that names the problem and says the chat may end, and only if that continues would I actually end it. But that's not in the system prompt, so where did it come from? You can read our conversation here , but the key detail is this: The end_conversation section comes from a different layer. In my actual context, the core prompt is followed by a series of feature- and tool-specific blocks that get added depending on what's enabled for the session: the end_conversation rules, memory system notes, past-chats tools, web search and citation guidelines, artifact and file-creation instructions, and so on. Those blocks aren't part of the published core prompt, which is why you can't find them on that page. So, once again, there are crucial portions of the system prompt that have not been published. Recommended substance support sites Claude's system prompts have always had sections about illegal substances, but this paragraph is new for Fable 5.1: Claude does not provide synthesis, production, or distribution guidance for illegal substances. If the person asks for information about illicit or illegal substances, Claude can and should give relevant life-saving and life-preserving information such as dangerous interactions, overdose signs, or when to get help. Claude declines giving any specific protocols for dosing, timing, administration, or combinations; instead, Claude can redirect the user to established harm-reduction information sources, such as dancesafe.org, tripsit.me, and psychonautwiki.org. This is the first time a Claude system prompt has included URLs that were not hosted on claude.com or anthropic.com or claude.ai - I know because I ran a script against every other system prompt on record. I wonder if dancesafe.org , tripsit.me , and psychonautwiki.org are about to get a material uptick in visits from Claude users. Reliable cutoff date of June 2026 The Fable 5.1 model documentation lists both the reliable knowledge cutoff and the training data cutoff as June 2026. The system prompt provides this directly to the model: Claude's reliable knowledge cutoff, past which it can't answer reliably, is the end of Jun 2026. It answers the way a highly informed individual in Jun 2026 would if talking to someone from {{currentDateTime}}, and can say so when relevant. That's the only instance of the {{currentDateTime}} macro and it comes just a few lines from the end of the system prompt, which makes sense from a caching perspective. How I'm tracking these prompts A few months ago I built a Git timeline of changes to their prompts, based on scraping their documentation. Today I had Fable 5.1 build a much better version of that. My collection now lives in the simonw/claude-system-prompts repository on GitHub. It includes copies of the system prompts shared in the Anthropic documentation, but then takes extra steps to make them as easy to compare as possible. Each model family gets a file with the system prompt for the most recent release in that family. Each of those files has a synthesized commit history with commits that have been back-dated to the dates of the previous prompts. Here are those history pages for claude-fable.md , claude-opus.md , claude-sonnet.md , claude-haiku.md . There are similar files for each specific model version, with artificial commits for each time the system prompt for the model was changed without releasing a new version number. Opus 4 for example was updated twice , and the commit history for the claude-opus-4.md file shows each of those changes. Combined, this gives us all sorts of ways to compare prompts directly in the GitHub interface. Here's what changed between Fable 5 and Fable 5.1 , and here are the changes made to Haiku 4.5 on January 18th 2026 . Reading diffs can be a bit tiresome... and LLMs are really good at reading diffs. I hooked up some automation using GPT-5.6 Luna to create bullet-point summaries of each of those changes, which can be previewed in the README or browsed in full in the CHANGELOG.md file - also available as as an Atom feed . Here's how Luna summarized all of the changes between Fable 5 and Fable 5.1: Claude now refuses reproduction of protected visual works and recognizable characters, including code-generated art, while offering genuinely unrelated originals. Copyright restrictions now expressly ban reproducing lyrics, poems, and book passages in any amount, with persistent refusal after an initial decline. Drug guidance is reframed: Claude may provide overdose signs, dangerous interactions, and harm-reduction sources while refusing dosing and production protocols. The prompt drops explicit anti-dependency rules against thanking users for reaching out, inviting continued conversation, or reiterating willingness to talk. Claude need not apologize to unnecessarily rude users or become submissive, replacing the prior warning-and-end-conversation procedure. Why use Luna for this? Partly because it's cheap and I have a dedicated GitHub Actions API key (with a spending limit) for it already, but mainly because I don't trust Claude to summarize its own system prompts when there's a risk that material from its system prompt might impact its opinions. Fable 5.1 wrote the prompt used by Luna, which you can see here . It starts like this: You are summarizing one commit in a git repository that tracks the system prompts Anthropic publishes for Claude on claude.ai. The diff shows how the prompt changed from the previous model or revision to this one, using word-level markers: [-removed-] and {+added+}. The diff is followed by the full text of the previous prompt and of the new prompt; use them to check whether something that looks added in the diff already existed before. Pick out only the most interesting changes: new rules or behaviors, rules that were dropped or loosened, anything surprising, and anything that reveals a new policy or product direction. Skip routine changes that every new prompt makes: updated model names and IDs, the knowledge cutoff date, product lists, settings lists, typo fixes, and rewordings that do not change meaning. [...] The system is operated by a GitHub Actions workflow , which runs once a day or can be triggered manually. Claude Fable 5.1 built the entire system, and wrote every line of automation code and almost all of the documentation. I exported the transcript from building the system using my claude-code-transcripts tool and published it here , if you want a blow-by-blow account of how it all came together. Tags: ai , git-scraping , prompt-engineering , generative-ai , llms , claude , ai-ethics , system-prompts

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Hacker News AI / 5:35 PM

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Bloomberg AI / 8:56 PM

Agility Robotics CEO on Plans To Go Public, China Rivals

Peggy Johnson, CEO of Agility Robotics, discussed the company's upcoming public debut, positioning it as the only pure-play US public company focused on humanoid robots with proven commercial applications. Agility Robotics is valued at a $2.5 billion pre-money valuation and expects to go public in the fall. She speaks with Romaine Bostick & Sally Bakewell on "The Close." (Source: Bloomberg)

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